SEO report of optimal.marketing

Optimal Digital Marketing | Internet Marketing, SEO, CRO, Content ...

optimal.marketing/

Is your internet marketing missing the mark? Through research and testing, we form data-driven strategies to help you generate and convert qualified leads.

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : optimal.marketing/

Character length : 18

Title
Optimal Digital Marketing | Internet Marketing, SEO, CRO, Content Marketing in Appleton WI
Description
Is your internet marketing missing the mark? Through research and testing, we form data-driven strategies to help you generate and convert qualified leads.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Optimal Digital Marketing | Internet Marketing, SEO, CRO, Content Marketing in Appleton WI
description: Is your internet marketing missing the mark? Through research and testing, we form data-driven strategies to help you generate and convert qualified leads.
url: http://optimal.marketing/
site_name: Optimal Marketing

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Optimal Digital Marketing | Internet Marketing, SEO, CRO, Content Marketing in Appleton WI

Character length : 90

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 11%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1622000
Heading structure in the source code
  • <H1> Data DrivenRESULTS & ROI
  • <H2> PROBLEM
  • <H2> SOLUTION
  • <H2> PROCESS
  • <H3> CHANNELS
  • <H3> REMARKETING
  • <H3> INBOUND
  • <H3> SOCIAL
  • <H3> CONTENTMARKETING
  • <H3> PAID
  • <H3> SEO
  • <H3> FRICTION
  • <H2> FINALLY...
  • <H2> PEOPLE
  • <H3> GIVE MORE THAN WE TAKE
  • <H3> AGILE
  • <H3> DEEP EXPERTISE
  • <H3> COLLABORATE
  • <H2> WHAT WE'VE DONE
  • <H3> CONTENT MARKETING
  • <H3> MEMBER RETENTION
  • <H3> 4x MEMBERS
  • <H3> CONVERSION RATE OPTIMIZATION
  • <H3> INCREASE SALES
  • <H3> E-MAIL MARKETING
  • <H3> SEO
  • <H3> ON-PAGE OPTIMIZATION
  • <H3> ANALYTICS AUDIT
  • <H3> DO YOUR VISITORS KNOW THAT YOU'RE THE EXPERT?
Word cloud
  • funnel10
  • marketing9
  • data7
  • roi5
  • content5
  • best4
  • market4
  • email4
  • social4
  • analytics4
  • campaign4
  • rate4
  • page3
  • user3
  • bottom3
  • top3
  • clients3
  • middle3
  • visitors3
  • wish3
  • generated3
  • seo3
  • process3
  • channels3
  • digital3
  • landing3
  • target3
  • give2
  • make2
  • decisions2
  • friction2
  • website2
  • sales2
  • optimization2
  • new2
  • brings2
  • conversion2
  • members2
  • traffic2
  • increase2
  • inbound2
  • team2
  • all2
  • agile2
  • month2
  • company2
  • audit2
  • evidence2
  • every2
  • create2
  • tie2
  • channel2
  • strategy2
  • testing2
  • trust2
  • problem2
  • back2
  • people2
Keyword matrix
wordtitledescriptionsheading
funnel
marketing
data
roi
content
best
Two Word cloud
  • funnel bottom3
  • rate for2
  • you wish2
  • top of funnel2
  • social campaign2
  • conversion rate2
Three Word cloud
  • top of funnel middle2
  • funnel bottom of funnel2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 16 images on this web page.

Alternate attributes for the following 14 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.70
Flesch Reading Ease
57.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.30
Dale–Chall Readability
6.50
SMOG Index
9.10
Spache Readibility
5.00
Number of letters
3579
Number of words
706
Number of sentences
122
Average words per sentences
6
Number of syllables
1196
Syllables in words
1181
Average syllables in words
1.69
Number of words in first three syllables
127
Percentage of word / syllables
17.99
Words not in Dale-Chall easy-word list
279
Words not in Spache easy-word list
188

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
2,542 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
91
Number of source domains
27
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /jquery.js?ver=1.12.4
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /jquery-migrate.min.js?ver=1.4.1
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /gtm4wp-form-move-tracker.js?ver=1.7.2
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /jquery.foobar.2.4.min.js?ver=2.5.7
  • https://cdn.callrail.com/.. /swap.js
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /comment-reply.min.js?ver=4.9.8
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /custom.min.js?ver=3.0.106
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /common.js?ver=3.0.106
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /wp-embed.min.js?ver=4.9.8
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /smm-videolightbox.js?ver=4.9.8
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /smm-videolightbox-front.js?ver=4.9.8
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /jquery.json.min.js?ver=2.2.6.5
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /gravityforms.min.js?ver=2.2.6.5
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /jquery.maskedinput.min.js?ver=2.2.6.5
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /placeholders.jquery.min.js?ver=2.2.6.5
  • https://www.google.com/.. /api.js?hl=en&render=explicit&ver=4.9.8
List of render blocking css files
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /autoptimize_12f8b18d9ab77e68eb97c7ceea15...
  • https://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
  • https://fonts.googleapis.com/css?family=Nunito%3A200%2C200italic%2C30...
  • https://16eltb3b50m02tpa9ltho36h-wpengine.netdna-ssl.com/.. /dashicons.min.css?ver=4.9.8
  • https://optimal.marketing/.. /et-divi-customizer-global-153809434874.m...

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://optimal.marketing/wp-content/plugins/easy-social-share-buttons/assets/js/easy-social-share-buttons.js?ver=2.0.7
  • http://optimal.marketing/wp-content/plugins/easy-social-share-buttons/assets/js/essb-mailform.js?ver=2.0.7
  • http://optimal.marketing/wp-content/themes/optimal/dist/scripts/modernizr-45f0e1f4.js
  • http://optimal.marketing/wp-content/themes/optimal/dist/scripts/main-9c92c53b.js
  • http://optimal.marketing/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
3.68MB
Javascript minifying
You can save 1KB (26% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://optimal.marketing/wp-content/plugins/easy-social-share-buttons/assets/css/round/easy-social-share-buttons.css?ver=2.0.7
  • http://optimal.marketing/wp-content/plugins/easy-social-share-buttons/assets/css/essb-mailform.css?ver=2.0.7
  • http://optimal.marketing/wp-content/themes/optimal/dist/styles/main-0e79c15d.css
  • http://optimal.marketing/wp-content/plugins/hubspot/css/hubspot.css?ver=4.7.5
File size of all css files combined
1.15MB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
113.31KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
54
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://static.hotjar.com/c/hotjar-14021.js?sv=560 seconds
https://www.google.com/.. /api.js?hl=en&render=explicit&ver=4.9.85 minutes
https://www.google.com/.. /webworker.js?hl=en&v=v15377707176085 minutes
https://static.doubleclick.net/instream/ad_status.js15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-PS27JJ15 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /223603895115787?v=2.8.30&r=stable20 minutes
https://call.chatra.io/chatra.js30 minutes
https://cdn.callrail.com/.. /swap.js60 minutes
https://www.google-analytics.com/analytics.js2 hours
https://cdn.iubenda.com/cookie_solution/safemode/iubenda_cs.js3 hours

 Speed test – Images

File size of all images combined
1.29MB
Image optimisation
You can save 24.2KB (15% compression) by optimising the images below:

 Links

We found a total of 18 different links.
Internal links: 13
External links: 5

External links:

Link text (anchor) Link strength
http://www.facebook.com/optimaldm
http://twitter.com/optimaldm
https://plus.google.com/.. /about?pageId=118439476740447881665
https://www.pinterest.com/optimaldm
https://www.youtube.com/channel/UCBBj0UvXddNYPO8sTbX59PA

Internal links:

Link text (anchor) Link strength
http://optimal.marketing
PROBLEM
PROCESS
PEOPLE
CONTACT
http://optimal.marketing/#problem
TOP OF FUNNEL
MIDDLE OF FUNNEL
BOTTOM OF FUNNEL
HIRE US
http://optimal.marketing/feed
BLOG
TOOLS/RESOURCES

 Website security

IP
104.28.17.18
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H3 : CHANNELS, ( 0px from top )
  • H3 : REMARKETING, ( 0px from top )
  • H3 : INBOUND, ( 0px from top )
  • H3 : SOCIAL, ( 0px from top )
  • H3 : CONTENTMARKETING, ( 0px from top )
  • H3 : PAID, ( 0px from top )
  • H3 : SEO, ( 0px from top )
  • H3 : FRICTION, ( 0px from top )
  • H3 : CONTENT MARKETING, ( 0px from top )
  • H3 : MEMBER RETENTION, ( 0px from top )
  • H3 : 4x MEMBERS, ( 0px from top )
  • H3 : CONVERSION RATE OPTIMIZATION, ( 0px from top )
  • H3 : INCREASE SALES, ( 0px from top )
  • H3 : E-MAIL MARKETING, ( 0px from top )
  • H3 : SEO, ( 0px from top )
  • H3 : ON-PAGE OPTIMIZATION, ( 0px from top )
  • H3 : ANALYTICS AUDIT, ( 0px from top )
  • H1 : Data Driven RESULTS & ROI, ( 339px from top )
  • H2 : PROBLEM, ( 759px from top )
  • H2 : SOLUTION, ( 1886px from top )
  • H2 : PROCESS, ( 2373px from top )
  • H2 : FINALLY..., ( 2996.5px from top )
  • H2 : PEOPLE, ( 3314.5px from top )
  • H3 : GIVE MORE THAN WE TAKE, ( 3448.5px from top )
  • H3 : AGILE, ( 3701px from top )
  • H3 : DEEP EXPERTISE, ( 4045.5px from top )
  • H3 : COLLABORATE, ( 4298px from top )
  • H2 : WHAT WE'VE DONE, ( 5214.5px from top )
  • H3 : DO YOUR VISITORS KNOW THAT YOU'RE THE EXPERT?, ( 5699.75px from top )

 Typos

ptimal.marketing, oiptimal.marketing, iptimal.marketing, okptimal.marketing, kptimal.marketing, olptimal.marketing, lptimal.marketing, optimal.marketing, ptimal.marketing, opptimal.marketing, pptimal.marketing, o9ptimal.marketing, 9ptimal.marketing, o0ptimal.marketing, 0ptimal.marketing, otimal.marketing, opotimal.marketing, ootimal.marketing, opltimal.marketing, oltimal.marketing, op0timal.marketing, o0timal.marketing, op-timal.marketing, o-timal.marketing, optimal.marketing, otimal.marketing, op_timal.marketing, o_timal.marketing, opimal.marketing, optrimal.marketing, oprimal.marketing, optfimal.marketing, opfimal.marketing, optgimal.marketing, opgimal.marketing, opthimal.marketing, ophimal.marketing, optyimal.marketing, opyimal.marketing, opt5imal.marketing, op5imal.marketing, opt6imal.marketing, op6imal.marketing, optmal.marketing, optiumal.marketing, optumal.marketing, optijmal.marketing, optjmal.marketing, optimal.marketing, optmal.marketing, optilmal.marketing, optlmal.marketing, optiomal.marketing, optomal.marketing, opti8mal.marketing, opt8mal.marketing, opti9mal.marketing, opt9mal.marketing, opti*mal.marketing, opt*mal.marketing, optial.marketing, optimnal.marketing, optinal.marketing, optimhal.marketing, optihal.marketing, optimal.marketing, optial.marketing, optimjal.marketing, optijal.marketing, optimkal.marketing, optikal.marketing, optimlal.marketing, optilal.marketing, optim al.marketing, opti al.marketing, optiml.marketing, optimaql.marketing, optimql.marketing, optimawl.marketing, optimwl.marketing, optimazl.marketing, optimzl.marketing, optimal.marketing, optiml.marketing, optimaxl.marketing, optimxl.marketing, optimasl.marketing, optimsl.marketing, optima.marketing, optimalp.marketing, optimap.marketing, optimalo.marketing, optimao.marketing, optimal.marketing, optima.marketing, optimali.marketing, optimai.marketing, optimalk.marketing, optimak.marketing, optimalm.marketing, optimam.marketing, optimal..marketing, optima..marketing

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